Business Value Calculators

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Valuation multiples by industry

Every range below is the one our calculators actually use. Find your industry, see what the multiple is applied to, then run your own numbers.

Insurance book — Property & CasualtyAnnual commission2–3.5×
Insurance book — Health / MedicareAnnual commission1.8–3.2×
Insurance book — Life & AnnuityAnnual commission1.5–2.8×
Insurance agency — Commercial linesProfit (EBITDA / SDE)6–10×
RIA / Wealth management book (AUM)Assets under management0.015–0.03% of AUM
Accounting & tax practiceAnnual revenue0.9–1.35×
Mortgage & title companyProfit (EBITDA / SDE)3–6×
Home services (HVAC, plumbing, roofing)Profit (EBITDA / SDE)3.5–7×
Medical or dental practiceProfit (EBITDA / SDE)4–7.5×
Tree Service & Snow RemovalAnnual revenue2.5–4.5×
Trucking & logisticsProfit (EBITDA / SDE)3–5.5×
Nursery & Garden CenterAnnual revenue2.5–4×
E-commerce brandProfit (EBITDA / SDE)2.5–5×
Food Truck / Mobile FoodProfit (EBITDA / SDE)1.5–2.75×
Restaurant or hospitalityProfit (EBITDA / SDE)1.8–3.5×
RV Park & CampgroundProfit (EBITDA / SDE)7–11×
Bar / NightclubProfit (EBITDA / SDE)1.5–3×
Hotel / Motel / B&BProfit (EBITDA / SDE)6–10×
Golf CourseProfit (EBITDA / SDE)5–8×
Bowling Alley / Entertainment CenterProfit (EBITDA / SDE)3–5×
Mobile Home ParkProfit (EBITDA / SDE)10–16×
MarinaProfit (EBITDA / SDE)6–10×
Winery / BreweryProfit (EBITDA / SDE)5–9×
Tire Shop / Auto Body ShopProfit (EBITDA / SDE)2.5–4×
Veterinary practiceProfit (EBITDA / SDE)4.5–8×
Home health & home care agencyProfit (EBITDA / SDE)4–7×
Physical therapy practiceProfit (EBITDA / SDE)3.5–6×
Chiropractic practiceProfit (EBITDA / SDE)2–4×
Optometry practiceProfit (EBITDA / SDE)3.5–6×
Independent pharmacyProfit (EBITDA / SDE)3–5×
Electrical contractorProfit (EBITDA / SDE)3.5–6.5×
Daycare or childcare centerProfit (EBITDA / SDE)3–5.5×
Gas station & convenience storeProfit (EBITDA / SDE)3–5×
Farm or agricultural businessProfit (EBITDA / SDE)3–6×
Manufacturing businessProfit (EBITDA / SDE)3.5–6×
Other small businessProfit (EBITDA / SDE)2.5–4.5×
Construction companyProfit (EBITDA / SDE)3–5.5×
LaundromatProfit (EBITDA / SDE)3–5×
Car WashProfit (EBITDA / SDE)3.5–6×
Self StorageProfit (EBITDA / SDE)8–14×
Towing companyProfit (EBITDA / SDE)2.5–4.5×
Liquor StoreProfit (EBITDA / SDE)2.5–4×
Convenience storeProfit (EBITDA / SDE)2.5–4.5×
Car dealershipProfit (EBITDA / SDE)2.5–5×
Auto Repair ShopProfit (EBITDA / SDE)2.5–4.5×
Property management companyProfit (EBITDA / SDE)3–5.5×
Vending & ATM RouteProfit (EBITDA / SDE)2–3.5×
Law firmProfit (EBITDA / SDE)2–4×
Salon & SpaProfit (EBITDA / SDE)2–4×
Real Estate BrokerageProfit (EBITDA / SDE)2.5–5×
Funeral homeProfit (EBITDA / SDE)4–7×
Gym / fitness studioProfit (EBITDA / SDE)2–4.5×
Cleaning & JanitorialProfit (EBITDA / SDE)3–5.5×
SaaS & SoftwareProfit (EBITDA / SDE)4–9×
Franchise ResaleAnnual revenue2–4×
Assisted living & senior careProfit (EBITDA / SDE)4–7×
Medical billing & healthcare servicesProfit (EBITDA / SDE)3.5–6×
Pest ControlAnnual revenue3.5–6×
Event venues & cateringProfit (EBITDA / SDE)3–5×
Bakery / Coffee ShopAnnual revenue2–3.5×
Septic, waste hauling & propaneProfit (EBITDA / SDE)3.5–6×
Marketing AgencyAnnual revenue2.5–5×
Security & Alarm MonitoringProfit (EBITDA / SDE)5–9×
Equipment rentalProfit (EBITDA / SDE)4–6.5×
Staffing AgencyAnnual revenue3–5.5×
Locksmith, appliance & glass repairProfit (EBITDA / SDE)2.5–4×
IT Services / MSPProfit (EBITDA / SDE)4–7×
Preschools, private schools & tutoringProfit (EBITDA / SDE)3–5×
Freight brokerage & courierProfit (EBITDA / SDE)3.5–5.5×
Painting ContractorAnnual revenue2.5–4.5×
Flooring CompanyAnnual revenue2.5–4.5×
Moving companies & home inspectionProfit (EBITDA / SDE)2.5–4.5×
Pool ServiceAnnual revenue3–5×
ATM & Vending RoutesProfit (EBITDA / SDE)2–3.5×
Boat DealershipsProfit (EBITDA / SDE)3–5×
Powersports DealershipsProfit (EBITDA / SDE)3–5×
Tattoo StudiosProfit (EBITDA / SDE)1.5–3×
Sign & Print ShopsProfit (EBITDA / SDE)2.5–4×
Welding & FabricationProfit (EBITDA / SDE)3–5×
Food DistributionProfit (EBITDA / SDE)3–5×
Driving SchoolsProfit (EBITDA / SDE)2.5–4×

Ranges reviewed September 2026. A guide, not a quote — run your own figures to see where you land.

Common questions

What does the multiple get applied to?

It depends on the industry. Most operating businesses are priced on profit (EBITDA or seller's discretionary earnings), insurance books on annual commission, and advisory practices on assets under management.

Why is the range so wide?

Two businesses with identical revenue can be worth very different amounts. Recurring revenue, customer concentration, clean books, staff who stay, and how much depends on the owner all move the number within the range.

How often are these updated?

They were last reviewed September 2026, based on what buyers in our network are offering. They are a guide, not a quote.

Where does my business fit in the range?

Run your figures through the calculator for your industry. It applies the same multiples and then adjusts for retention, recurring revenue and trading history.

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