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Life & Annuity Book of Business Valuation
Life and annuity books are priced on trail and renewal income and how long that income is likely to last. Enter your figures for an indicative range.
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How this valuation is worked out
Buyers apply roughly 1.5 to 2.8 times renewal commission, weighted by persistency, policy type and the age profile of the block. Term-heavy books price lower than permanent and annuity blocks with long trail income.
A worked example
Renewal and trail commissions of $120K a year on a mixed life and annuity book. At 1.5–2.5× renewals that is $180K–$300K; blocks with in-force term conversions and active client contact price higher than orphaned policies.
Multiple ranges reviewed September 2026, based on offers buyers in our network are making today. They are a guide, not a quote — see how the process works.
What moves your number
- Persistency and lapse rate across the block
- Permanent and annuity mix versus term
- Client ages and remaining premium-paying years
- Cross-sell potential into other products
Want the full picture? What Is My Life Insurance Book of Business Worth?
Common questions
Can I sell just the trail income?
Yes. Trail-only sales are common where the seller wants to keep the client relationship.
What lowers the price most?
High lapse rates and a book concentrated in term policies nearing the end of their level period.
Do I have to stop advising?
Not necessarily. Many sellers stay on in a reduced role during the transition.